Pinkvilla
| Name | Pinkvilla |
| Logo |  |
| Logo Caption | Official logo of Pinkvilla |
| Website Type | Entertainment news site |
| Founded | 2007 |
| Country Of Origin | India |
| Commercial | Yes |
| Area Served | Worldwide |
| Founder | Nandini Shenoy |
| Ceo | Nandini Shenoy |
| Website | https://www.pinkvilla.com/ |
| Launch Date | . |
| Current Status | Active |
| Headquarters | Mumbai, Maharashtra |
Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 50,000,000 visitors on its website and app.
Overview
Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, Hollywood, South Cinema, and Korean entertainment as well as fashion, food, travel, health, and many others. Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.
History
Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formerly worked at Microsoft as a software engineer.
The site initially operated solely from the US with no connections to Indian media. Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of Sonam Kapoor went viral. In 2013, Pinkvilla formed its first editorial team in Mumbai, setting up its first office in 2015.
In 2020, the platform recorded more than 30 million unique monthly visitors. In the same year, it also announced the launch of its two new Pinkvilla properties, "HallyuTalk" and "Pinkvilla Rooms". HallyuTalk is the first Korean entertainment platform launched extensively in the country. In 2021, international box office analyst Jatinder Singh joined the Pinkvilla editorial team.
Sub-verticals
- Pinkvilla South
- Pinkvilla Telly
- Pinkvilla Fashion
- Pinkvilla USA
- Pinkvilla Rooms
- HindiRush
- Pinkvilla Telugu
- HallyuTalk
Events
The platform Pinkvilla's event collaboration was with Lux, for the Lux Golden Rose Awards in 2018. In 2022, Pinkvilla witnessed two large-scale events, Pinkvilla Style Icons and HallyuTalk Awards. Pinkvilla Style Icons is the first independent on-ground event for Pinkvilla. Its first edition was held on 16 June 2022 and marked fifteen years in business for the brand.
The HallyuTalk awards was India's first awards show to recognize Korean entertainment at a large scale, garnering a reach of over 275 million.
See also
References
- Datta, Sohini, 17 October 2010, The colour of style, 2019-08-02, Verve (Indian magazine)
- Pinkvilla celebrates launch of its second regional offering Pinkvilla Telugu - Exchange4media, 2022-10-10, exchange4media, en
- Goyal, Prateek, 'Nasty, irresponsible, shameless': Why do blind items still hold currency in Bollywood?, 2022-10-10, Newslaundry, 27 June 2020
- 2022-08-05, ठरलं! रिचा चड्ढा आणि अली फजल 'या' दिवशी अडकणार लग्नबंधनात, 2022-10-10, News18 Lokmat, mr
- 2022-08-01, Bipasha Basu, Karan Singh Grover reportedly expecting first child, 2022-10-10, Daily Times (Pakistan), en-US
- Priceonomics, 26 July 2016, What Are the Most Popular Websites by Demographic?, 2022-10-10, Forbes, en
- Datta, Sohini, 17 October 2010, The colour of style, 2022-10-10, Verve (Indian magazine)
- Jain, Aashika, 31 May 2018, How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News, 2022-10-10, Entrepreneur, en
- Sachdeva, Shubham, 2018-12-09, The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed, 2022-10-10, Marketing Mind, en-US
- Jain, Aashika, 31 May 2018, How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News, 2019-08-03, Entrepreneur, en
- 2022-01-14, BTS Jin's "Yours" Is Officially "The Best K-Drama OST Of 2021," According To "The HallyuTalk Awards", 2022-10-10, Koreaboo, en-US
- Jatinder Singh, Pinkvilla, 13 February 2023
- Pinkvilla celebrates launch of its second regional offering Pinkvilla Telugu - Exchange4media, 2022-06-12, Indian Advertising Media & Marketing News – exchange4media, en
- 2018-12-11, Lux Golden Rose Awards concludes successfully in collaboration with Star TV network and Mindshare India, 2022-10-10, MediaNews4U, en-US
- Pinkvilla announces first edition of 'Pinkvilla Style Icons' - Exchange4media, 2022-10-10, exchange4media, en
- Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition - Exchange4media, 2022-10-10, exchange4media, en
- 2022-01-21, Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition, 2022-10-10, AlJazeera, en-US
External links
Category:2007 establishments in India